Luxury Custom Jeweler by Andrew Gonzalez
I have been in the jewelry business for over 30 years. After years owning and operating on the retail side of the trade, I now work privately by request, making custom engagement rings and jewelry for long-time clients, referrals, and couples who want a more direct way to create something personal.
What gets decided
The first appointment turns inspiration into a practical plan: the diamond path, the setting direction, the production route, and the timing around the proposal.
01
I have spent my life around diamonds, settings, jewelers, and customers. I know how pieces move through the trade, how retailers price them, and where the money should actually go when someone wants a serious custom ring.
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My goal is to give you personal guidance with a direct private-jeweler approach. Retail stores often sell finished rings at two or three times the trade-side cost. Working with me directly can keep more of your budget in the diamond, the setting, and the craftsmanship.
03
The images on this site are inspiration. When I make a custom piece for you, it is yours. I do not build a public gallery from custom client pieces or invite someone else to copy a ring that was made around your story. Finished work is only shown by request or with permission.
Inspiration, not inventory
A focused, minimal ring that lets the diamond carry the emotion, proportions, and light.
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A graceful oval center stone with clean metal, generous light, and a shape that feels romantic without becoming ornate.
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A sleek step-cut diamond secured in a clean bezel for an architectural, understated profile.
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A round brilliant diamond set in a slim bezel for a clean, modern ring with soft protection and quiet presence.
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A soft rectangular center with a plush outline, generous sparkle, and a less expected profile than a round brilliant.
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A center diamond framed by two supporting stones for presence, meaning, and beautiful side views.
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Two complementary center stones set together for a personal, sculptural ring with strong custom-design potential.
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A dramatic elongated shape with pointed ends, strong finger coverage, and a rare editorial feel.
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A pear-shaped center with a fine pavé band for movement, shimmer, and a soft directional silhouette.
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A rectangular brilliant center with hidden detail under the crown for sparkle that feels discovered up close.
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A center stone set horizontally for a lower, modern line across the finger.
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Asscher, emerald, baguette, and antique-inspired geometry with warm detail and measured restraint.
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Guide
How a private jeweler appointment differs from a traditional jewelry store visit when buying a custom engagement ring.
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Guide
A clear guide to the custom engagement ring process, from photo inspiration and diamond selection to setting changes, CAD, approvals, and production.
Read guideThe easiest first step is to text a photo of the style you like, the timeline, and whether you prefer natural diamonds, laboratory-grown diamonds, or want to compare both.
Yes, when it makes sense. Andrew can arrange a focused appointment to review diamonds at a trusted trade location such as the Jeweler's Exchange in downtown San Diego.
Start with a diamond, a setting direction, a photo, or a CAD concept.
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Create a band that works with the engagement ring and feels right every day.
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Explore laboratory-grown diamonds with the same setting and design care as natural diamonds.
ExploreCompare natural diamond options with guidance on shape, size, quality, and setting fit.
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Choose, modify, or create a setting around the stone and the person wearing it.
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When the right setting is not already available, build the ring path through CAD.
ExploreA photo, sketch, or even a rough idea is enough to start. Andrew can usually tell you whether the smartest path is a sourced diamond, a modified setting, a CAD build, or a short call to compare options.