01
Personal without pressure
The appointment model keeps the process focused on the couple. Start by texting a photo, then Andrew can help translate the idea into a diamond, setting, modification, or CAD path.
Appointment-only custom guidance
A quieter way to make one of the most visible decisions of your life.
Andrew Gonzalez now works as a private custom jeweler by request, helping long-time clients, referrals, and couples create engagement rings and custom jewelry without starting at a public retail counter.
What gets decided
The custom path should feel clear before anything is made.
The first appointment turns inspiration into a practical plan: the diamond path, the setting direction, the production route, and the timing around the proposal.
02
Thirty-plus years in the business
Andrew has been in the jewelry business for over 30 years, including years owning and operating on the retail side. Today he works privately, closer to the trade side, with direct private-jeweler pricing instead of a public showroom model.
03
Direct access to the way rings are really made
Many rings sold by retailers move through trade channels before they reach the case. Andrew would rather help you put the budget into the diamond, setting, and craftsmanship than into unnecessary retail layers.
Inspiration, not inventory
Design directions to customize
Oval Solitaire
A graceful oval center stone with clean metal, generous light, and a shape that feels romantic without becoming ornate.
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Emerald Bezel
A sleek step-cut diamond secured in a clean bezel for an architectural, understated profile.
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Vintage Step-Cut
Asscher, emerald, baguette, and antique-inspired geometry with warm detail and measured restraint.
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Classic Solitaire
A focused, minimal ring that lets the diamond carry the emotion, proportions, and light.
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Round Bezel
A round brilliant diamond set in a slim bezel for a clean, modern ring with soft protection and quiet presence.
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Elongated Cushion
A soft rectangular center with a plush outline, generous sparkle, and a less expected profile than a round brilliant.
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Three-Stone
A center diamond framed by two supporting stones for presence, meaning, and beautiful side views.
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Toi et Moi
Two complementary center stones set together for a personal, sculptural ring with strong custom-design potential.
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Marquise
A dramatic elongated shape with pointed ends, strong finger coverage, and a rare editorial feel.
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Pear Pavé
A pear-shaped center with a fine pavé band for movement, shimmer, and a soft directional silhouette.
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Radiant Hidden Halo
A rectangular brilliant center with hidden detail under the crown for sparkle that feels discovered up close.
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East-West
A center stone set horizontally for a lower, modern line across the finger.
Customize this directionGuides for this decision
Guide
Private Jeweler vs Jewelry Store
How a private jeweler appointment differs from a traditional jewelry store visit when buying a custom engagement ring.
Read guide
Guide
Engagement Ring Buying Checklist
A step-by-step checklist for buying a custom engagement ring in San Diego, from inspiration photos to diamond selection and final approvals.
Read guideQuestions couples ask before the first appointment
Is the studio appointment-only?
Yes. Andrew works privately by request, beginning with a text, call, or form inquiry before any in-person diamond review is arranged.
Can one partner come alone?
Yes. Many engagement ring conversations begin with one partner bringing photos, preferences, and a proposal timeline.
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Design Your Own Ring / CAD Design
When the right setting is not already available, build the ring path through CAD.
ExploreText Andrew the ring style you keep coming back to.
A photo, sketch, or even a rough idea is enough to start. Andrew can usually tell you whether the smartest path is a sourced diamond, a modified setting, a CAD build, or a short call to compare options.